The American Advertising Federation (AAF) is a national organization that connects students with the professional advertising world through networking, competitions, and career development opportunities. As a student member, I gained access to industry insights, mentorship, internships, and resume-building experiences like the National Student Advertising Competition(NSAC), where I got to work on a real campaign for AT&T. AAF helped me bridge the gap between the classroom and the creative industry while building a strong foundation for my future career in advertising.

This past semester, our NSAC client was AT&T, and I had the opportunity to co-design the plans book alongside Emma Alford. We spent countless hours refining every detail, ensuring that the visual identity aligned with our campaign strategy and the client's brief. From layout and typography to color and messaging, we worked closely to create a cohesive and compelling book that reflected our team's creative direction and AT&T’s brand standards. Our hard work paid off when our team placed 4th at Districts, held in Bend, Oregon. I was also honored to be selected as the District 11 Ambassador, which gave me the opportunity to travel to Pittsburgh to watch the top 8 teams in the nation compete at the national level and bring back insights to share.

Want to learn more about what I did at AAF NSAC?