RGLR started with a simple, recurring question: “Am I boring?” The answer, always met with laughter, is a firm no but the question stuck. RGLR embraces the beauty of being grounded, relatable, and real. It’s a brand built around the idea that you don’t have to be loud to stand out. Designed with intention, the identity features my three favorite colors, pink, green, and black—and Helvetica, the famously “boring” font that, like me, is anything but when you look closer. RGLR is for those who find comfort in consistency and confidence in subtlety. Just water? Not quite. Just regular? Never.