For this campaign, the 2026 NSAC competition asked to create a unifying brand for the NFL youth initiatives. I served as Creative Director, overseeing the copy, graphic design, and film teams to bring the campaign to life. I collaborated closely with the research, strategy, and media teams to ensure all elements were aligned and cohesive. After developing the plans book, we created and delivered a 20-minute presentation that fully brought the campaign to life. This year, we presented in Portland, Oregon, competing against six other schools as part of District 11.